January 25 - 28, 2018
Denver, CO

2017 Winners Announced for Seventh Annual Outdoor Inspiration Awards Presented by Adidas Outdoor

2017 Winners Announced for Seventh Annual Outdoor Inspiration Awards
Presented by Adidas Outdoor

Peter Metcalf, Tahoe Mountain Sports, Veterans Expeditions, Keen, Lillian Rose Weihert
and Lifetime Achievement recipient, Kris Tompkins, recognized for inspiring outdoor engagement

SALT LAKE CITY, January 11, 2017– The seventh annual Outdoor Inspiration Awards, presented by adidas Outdoor, recognized the 2017 winners at a special event January 11, at Outdoor Retailer Winter Market. The Outdoor Inspiration Awards celebrates those that inspire others to participate in and support outdoor activities and the outdoor industry.

“It is a privilege to share the stage with the winners of this year’s Inspiration Awards,” said Greg Thomsen, managing director, adidas Outdoor U.S. “Each one of them represents the heart and soul of this great industry and has shared their passion with many. We are very fortunate they are part of this community, playing a key role in shaping the future of the outdoors. Congratulations to all of the winners and finalists. We applaud you for your commitment to inspiring others in supporting both the outdoor industry and the natural world. For the Lifetime Achievement Award, there could not be a better choice than Kris Tompkins. Her work has impacted so many people on a global scale, she is a true inspiration, and a role model to all of us.”

2017 Outdoor Inspiration Award Winners:

Lifetime Achievement: Kris Tompkins
Individual: Peter Metcalf
Retailer: Tahoe Mountain Sports
Non- Profit: Veterans Expeditions
Manufacturer sponsored by JanSport: Keen
Youth sponsored by Boy Scouts of America: Lillian Rose Weihert

This year’s Lifetime Achievement Award, sponsored by adidas Outdoor, recognized Kris Tompkins, an American conservationist and former CEO of Patagonia, Inc. At age 15, Tompkins befriended rock climbing legend and equipment manufacturer, Yvon Chouinard; he gave her a summer job working for Chouinard Equipment. After finishing school at the College of Idaho in Caldwell, where she ski-raced competitively, she started to work full-time for what later became Patagonia, Inc.

During her tenure, Patagonia started to donate 10 percent of its profits or one percent of sales – whichever was greater - to environmental organizations such as Earth First! and Friends of the Ventura River and other companies followed suit. Tompkins and her late husband, businessman and conservationist Douglas Tompkins, worked together to create large wilderness conservation areas in Chile and Argentina. She continues those strong efforts in South America today.

“I want to extend congratulations to all the finalist and the winners of the 2017 Outdoor Inspiration Awards, presented by adidas Outdoor” said Marisa Nicholson, vice president and Outdoor Retailer show director. “This celebration highlights the commitment and dedication this community has for sharing outdoor adventures with others. We are honored to celebrate all those who were nominated, the finalist and the winners. They are not only inspirational, but also, provide us all with a renewed passion.”

Nominations, submitted through Outdoor Retailer hosted websites, were selected based on inspiration criteria for individuals and groups – impact, creativity, service, technology, innovation, philanthropy, engagement, longevity, sustainability, activities and awareness.

Special thanks to the judging panel that included Greg Thomsen from adidas Outdoor, John Stewart of the Boy Scouts of America, Ann Daw with JanSport, Kristin Hostetter representing AIM Media—SNEWS and OR Daily, Lisa Hennessy from Dreamjobbing, Rue Mapp of OIA/Outdoor Afro and Dieter Tremp from ISPO. Additional thanks to our key sponsors, adidas Outdoor, Boy Scouts of America and JanSport, along with media partners OR Daily and SNEWS and DreamJobbing.

The evening was emceed by co-hosts Alex Boylan and Burton Roberts from DreamJobbing and reality TV fame. True adventurers themselves, Boylan won Amazing Race Season 2 and Roberts competed in Eco-Challenge Fiji and Survivor—lent their adventurous spirit to the celebration.

Sponsorship opportunities for 2018 Outdoor Inspiration Awards are available. Anyone interested should contact Sales Director Krista Dill at 949.226.5728 or via email at krista.dill@emeraldexpo.com. Questions about the Outdoor Inspiration Awards can be directed to Outdoor Retailer’s Director of Public Relations, Kate Lowery at 949.226.5779 or kate.lowery@emeraldexpo.com.


About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

About Outdoor Retailer:
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, Outdoor Retailer Magazine, product demo events, media events and web-based business solutions. Outdoor Retailer is the national outdoor industry tradeshow, providing a platform for critical face-to-face business initiatives, line previews, launches of new innovations, networking and retailer education events and opportunities. Visit www.outdoorretailer.com for more information.

Outdoor Retailer is owned and operated by Emerald Expositions, a leading operator of large business-to-business tradeshows in the United States, producing more than 50 tradeshows and over 100 face-to-face events in total, including conferences, summits and other events. Emerald Expositions connects more than 335,000 sellers and buyers each year and operates within the U.S. in 10 end markets (Gift, Home, General Merchandise and Manufacturing; Sports & Apparel; Design; Jewelry, Luxury & Antiques; E-Commerce; Creative Services; Licensing; Healthcare; Military; and Food).


Kate Blom-Lowery
Outdoor Retailer
Director of Public Relations

Kristen Bujold
adidas Outdoor
781-639-4924, Ext. 115