The Outdoor Group shows of Nielsen Business Media draw the buying power of the 26 Billion dollar industry of the active outdoor industry, including hiking, climbing, lifestyle apparel, skiing, adventure travel, endurance sports, footwear, paddlesports and much much more.  The industry is the fastest growing “lifestyle” category in the marketplace, with apparel and footwear driving the business in mountain, coastal and urban centers around the world.  Over 40,000 attendees come each year to both the Outdoor Summer and Winter Market tradeshows, to exhibit, attend and interact over 4 days in Salt Lake City, Utah, home of the 2000 Winter Olympic Games and one of North America’s epicenters for the active outdoor lifestyle.

OUTDOOR RETAILER SUMMER MARKET – is the world’s largest outdoor sports industry gathering in the world, bringing retailers and media together with over 1000 brands in the business of producing and selling the active outdoor lifestyle.  Brands include Timberland, The North Face, W.L. Gore, Columbia Sportswear, Patagonia, Ocean Kayak, Nike, Merrell and ; buyers include REI, The Sports Authority, Cabelas, Nordstrom, and thousands of other retailers.  Media players include Outside Magazine, National Geographic, Men’s Journal and hundreds more, including non-endemics like WSJ, Forbes, Newsweek.  21,000+ overall attendees.  200,000 page impressions/month around showtime.
 
OUTDOOR RETAILER WINTER MARKET – is North America’s largest winter lifestyle and sports industry gathering in the world.  16,000+ attendees. 150,000 page impressions/month around show time. Brands include Timberland, The North Face, W.L. Gore, Columbia Sportswear, Patagonia, Ocean Kayak, Nike, Merrell and ; buyers include REI, The Sports Authority, Cabelas, Nordstrom, and thousands of other retailers.  Media players include Outside Magazine, National Geographic, Men’s Journal and hundreds more, including non-endemics like WSJ, Forbes, Newsweek.  21,000+ overall attendees.  200,000 page impressions/month around show time.