January 2018

Media Analysis

Winter Market is primarily attended by a growing spectrum of editors and freelance writers representing national outdoor, travel, fashion and lifestyle publications, newspapers, business journals, niche blogs, analyst research reporters, online review sites along with local and national television and radio stations.

The 2014 Outdoor Retailer Winter Market welcomed 358 media outlets and more than 580 Journalist, representing an increase of 20% over 2013. Hundreds of articles and gear reviews have been published since the January show and social media is still buzzing. 

Print Media
Publication Circulation:
Total Number of Unique Visitors = 145,094,226
Total Potential Viewership (pass along rate) = 353,696,922

TV Media
Total Nielsen Audience: 4,918,037 
Total Calculated Ad Equivalency:  $80,057 
Total Calculated Publicity Value:   $240,173

Media Outlets – Post Show ORWM2014
ABC
ABC 4
ABOUT.COM
ACTIVEJUNKY.COM
ADVENTURE CYCLIST
ADVENTURE JOURNAL
ADVENTURE MAGAZINE
ADVENTURE SPORTS WEEKLY
ADVENTURE WORLD MAGAZINE
ADVENTUROUS HABITS
ALASKA MAGAZINE
ALL-ACTIONSPORTS.COM
ALLTRAILS INC.
ALPINIST MAGAZINE
ALWAYS FORWARD SPORTS
AMERICAN PREPPERS NETWORK
APA SHERPA FOUNDATION
ARKADE MAGAZINE
ASHIMA
ASSOCIATED PRESS
AT YOUR LEISURE RADIO
AWAY.COM; CHICAGO TRIBUNE
BACK TO AWAKE
BACKCOUNTRY MAGAZINE
BACKCOUNTRY SKIING CANADA
BACKCOUNTRY TREKS
BACKPACKER MAGAZINE
BACKPACKGEARTEST.ORG
BACKPACKING LIGHT MAGAZINE
BACKPACKINGLIGHT
BAREFOOT JAKE
BE PAL MAGAZINE
BICYCLE RETAILER & INDUSTRY 
BIKE-JUNKIE.NETA
BITESIZE TV
BLOOMBERG NEWS
BOARDSPORT REPORT
BOMB FLOW MAGAZINE
CABLE BEACH PARTNERS
CALIFORNIA CLIMBER
CANOE & KAYAK MAGAZINE
CARBON MEDIA
CBS
CLIMBERISM MAGAZINE
CLIMBING MAGAZINE
CLIMBINGREPORT.COM
COMPETITOR MAGAZINE
CREATIVE OUTDOOR GEAR SPORT ME
CYCLING UTAH
DEAD POINT MEDIA
DESERET NEWS
DHARMA DESIGN
DNF MEDIA, INC.
DOGLOTION MEDIA INC
EARN YOUR TURNS
ELEVATION OUTDOORS
EMBERPHOTO
END OF FALL PRODUCTIONS
ESP TRENDLAB
ESPN.COM
ESQUIRE MAGAZINE
EXAMINER
EXPEDITION NEWS
EXPLORE MAGAZINE
FABRICLINK NETWORK
FAIRCHILD FASHION MEDIA
FALCON GUIDES
FASHION SNOOPS
FATLACE.COM
FEEDTHEHABIT.COM
FIRST TRACKS ONLINE MEDIA
FITNESS MAGAZINE
FNA NEWS
FOOTWEAR NEWS
FOOTWEAR PLUS
FORBES MEDIA
FORMULA 4 MEDIA
FOX NEWS CHANNEL
FREDERICK REIMERS
FUTURE PUBLISHING
GARAGE GROWN GEAR
GASTRONOMIC SLC
GEAR INSTITUTE
GEAR PATROL
GEAR.COM
GEARGENIUS.COM
GEARJUNKIE.COM
GEARMARKET
GEARREVIEW.COM
GIZMAG
GRIPPED PUBLISHING
GUMPTION GEAR REVIEW
HEALTH/HEALTH.COM, TIME INC
HI ENDEAVORS
HUNTER IMAGERY
HUNTING ILLUSTRATED
ILOOOVE.IT
INDUSTRYOUTSIDER.COM
INSIDE OUTDOOR
IRUNFAR.COM
JACKSON HOLE SNOWBOARDER MAGAZINE
KID PROJECT
KING ROCK MEDIA
KOOTENAY MOUNTAIN CULTURE MAGAZINE
KSL.COM
KSTU-FOX 13
KTALK RADIO
KTBX
KTVX ABC 4
KUED
KUER NEWS (NPR)
KUTV
LABEL NETWORKS
LACQUER LUXE
LIBERTY MOUNTAIN
LYRA MAG.
MAKE AND TAKES
MARINE CORPS TIMES
MAX LOWE MEDIA
MEDIA ONE
MEN'S FITNESS MAGAZINE
MIDWEST EVENTS MAGAZINE
MIKE'S ROAD TRIP
MILITARY TIMES GEARSCOUT
MOM IT FORWARD
MOUNTAIN MEDIA
MOUNTAIN NEWS CORPORATION
MOUNTAIN WEEKLY NEWS
MOUNTAINHOP.COM - SWIFT COMMUNICATIONS
MTN ADVISOR
MUD & OBSTACLE
MULE DEER FOUNDATION MAGAZINE
NATIONAL GEOGRAPHIC
NATURE FOR KIDS
NO BOUNDARIES MEDIA
NPR
OFF-PISTE MAGAZINE
OGDEN STANDARD-EXAMINER
ON THE STRIP RADIO NETWORK
OPEN AIR LIFE
ORIGIN MAGAZINE
OUTDOOR ADVENTURE MEDIA
OUTDOOR GEAR TV
OUTDOOR SPORTS GUIDE
OUTDOOR UTAH MAGAZINE
OUTDOOR WOMENS ALLIANCE
OUTDOORREVIEW.COM/MTBR.COM
OUTDOORS NW MAGAZINE
OUTLAW PARTNERS
OUTSIDE MAG
OUTSIDE MAGAZINE
OUTSIDE MEDIA GROUP
OUTSIDE ONLINE
OUTSIDE TELEVISION
OUTWARD BOUND INTERNATIONAL
OVERLAND JOURNAL
OVRHD
PARK CITY TELEVISION
PARK WORLD MAGAZINE/TLC INC.
PARKVISITOR.COM
PEAKS MAGAZINE
PERPETUAL WEEKEND
PHOTOGRAPHYREVIEW COM
POWDER MAGAZINE
PRESTIGE
PRETIGE MEDIA PUBLICATIOS LLC
RANGE
RAPID MEDIA
RED BULL MEDIA HOUSE
RED VAULT PRODUCTIONS
REEL OUTDOORS
RG MAGAZINE
ROCK AND ICE MAGAZINE
ROCKY MOUNTAIN BUSHCRAFT
RUNNER'S WORLD
RUNNING NETWORK LLC/RUNBLOGRUN
RUNNING SHOES GURU
RUNNING TIMES
RUTGERS
SAFARIOUS
SALT LAKE ARKARD
SALT LAKE CITY WEEKLY
SALT LAKE MAGAZINE
SALT LAKE TRIBUNE
SAMOA NEWS
SCRIPPS NETWORKS INTERACTIVE
SEAN COPE PICTURES
SEATTLE BACKPACKERS MAGAZINE
SECTIONHIKER.COM
SELF MAGAZINE
SEMI-RAD.COM
SENKEN-SHIMBUN
SF CHRONICLE
SGI WEEKLY INTELLIGENCE
SHAPE MAGAZINE
SHEJUMPS
SHOAKUKAN INC. BE-PAL
SHOES OF THE DAY.COM
SIERRA MAGAZINE/SIERRA CLUB
SINGLETRACKS.COM
SKI RACING MAGAZINE
SKI SKIING
SKI THE BEEHIVE
SLC LUNCHES EXAMINER
SNEWS
SNOCOUNTRY.COM
SNOWBOARDER MAGAZINE
SOLDIERSYSTEMS
SPIRIT OUTDOOR
SPLITTERCHOSS.COM
SPORT PRESS
SPORTING GOODS BUSINESS
SPORTING GOODS INTELLIGENCE
SPORTSMANS NEWS MAGAZINE
SPORTSONESOURCE
SPREAD STOKE
ST. GEORGE NEWS
STEELE MEDIA
STORM MOUNTAIN PUBLISHING
STRAIGHTCHUTER.COM
STYLE SIGHT
SUNSET
SUPER NEWS
SWEARCHER
T SQUARED ACTION SPORTS
TETON GRAVITY RESEARCH
TETONSANDWASATCH.COM
TEXTILE TECHNOLOGIES & TREND REPORTS
THE ACTIVE EXPLORER
THE ADVENTURE POST
THE ADVENTURUS
THE ALPINE START
THE CLIMBING ZINE
THE CLUBHOUSESALT LAKE STUDIOS
THE CLYMB
THE DAILY UTAH CHRONICLE
THE DIRTBAG DIARIES
THE EVEREST ENDEAVOR
THE FLYFISH JOURNAL
THE GEAR INSTITUTE
THE GEARCASTER
THE INTERMOUNTAIN COMMERCIAL RECORD
THE JOY TRIP PROJECT
THE OUTDOOR ADVENTURE
THE SKI CHANNEL
THE STUDIO GROUP/OUTDOOR ADVENTURE TV
THE TEXTILE JOURNAL
THEPADDLEJUNKIE.COM
TOPOGRAPH MEDIA
TRAIL AND ULTRA RUNNING
TRAIL RUNNER MAGAZINE
TRAILSPACE.COM
TRIATHLETES EDGE
TRIEDGE
TURN THE PAYGE
ULTRARUNNING MEDIA GROUP, LLC
UPADOWNA
USHPA
UTAH ADVENTURE JOURNAL
UTAH BUSINESS MAGAZINE
UTAH OUTDOORS
UTAH OUTSIDE
UTAHOUTSIDE.COM
VÉLO QUÉBEC ÉDITIONS
VITAL NEWS
WALKING THE WORLD
WASATCH 360
WASATCH MAGAZINE
WATER DANCER DESIGNS
WEARABLE TECH INSIDER
WEIGH MY RACK
WENATCHEE OUTDOORS
WERNER PUBLISHING
WESTERN HUNTER
WESTERN LIFE RADIO
WILD WOMAN OUTDOORS
WILDSNOW COM
WILLISTON REVIEW
WIRED
WIZZARD OF WASATCH
WMO
WOMEN S RUNNING MAGAZINE
WOMEN'S ADVENTURE MAGAZINE
WOMENSMOVEMENT.COM
WORTH GLOBAL STYLE NETWORK (WGSN)
WSA AND WORLD FOOTWEAR MAGS.
WWW.ACTIVEJUNKY.COM
WWW.ADVENTUREMOM.TV
WWW.WATCHMETRI.COM
YELLOW LINE MEDIA
YOBEAT.COM

2013 ANALYSIS

More than 500 journalists, freelancers, and photographers attended and covered the business news and product launches of the 2013 Winter Market show. The total attended media is just slightly more that the number of media attendees in 2012, showing strong interest from media despite a one day shift in dates and continued stringency in media credentialing.

Winter Market is primarily attended by a growing spectrum of editors and freelance writers representing national outdoor, travel, fashion and lifestyle publications, newspapers, business journals, niche blogs, analyst research reports, online review sites, along with local and national television and radio stations. 

The 2013 show showed a significant increase in representation of publications that identify themselves as covering the yoga and heath & wellness. This was a market that SOAR Communications focused applicable show communications to and believe those efforts contributed to the growth in this category.

Media attendees who provided interest categories at registration selected most often Adventure Travel, Backpacking and Snowsports (63 percent of media respondents) as areas of interest and/or editorial assignment. Followed closely by Running (42 percent), Health & Fitness (38 percent), Yoga (32 percent) and Endurance Sports (29 Percent). Remaining interest categories included Surf/Skate Lifestyles  (23 percent), fly fishing (18 percent), Pet Products (16 percent) and Military (6 percent).

About 13 percent of attending media represented b-to-b publications in the outdoor, textile and business markets. Media coverage of the show, its exhibitors and the health of the industry appeared in all major trade publications and journals.

COMPLETE LIST OF MEDIA COMPANIES REPRESENTED AT WINTER MARKET 2013

About.com
Action Outdoor And Bike Magazine
Active Interest Media
Activegearreview.com
Activejunky.com
Adam Barker Photography
Adventure Journal
Adventure Mom TV
Adventure Network
Adventure Sports Journal
Adventure Sports Weekly
Adventure World Magazine
Adventured, LLC
Alltrails Inc.
American Outdoors
American Park Network
Associated Press
At Your Leisure Radio
Australian Geographic Outdoor
Backcountry Magazine
Backcountry Treks
Backpacker Magazine
Backpackgeartest.org
Backpacking Light Magazine
Bicycle Retailer & Industry News
Bike-Junkie.net
Boardsport Report
Bonnier Corporation
Bootprints
Boy Scouts Of America
Bring The Kids
Bryan Gregson Photography
Cable Beach Partners
California Climber
Cause Marketing Blog
Chicago Tribune
Cleveroutdoorgear.com
Climbing Magazine
CNN IReport
Cold Thistle
Competitor Group
Complex Media
Cycling Utah
Cyclocross Magazine
Daily Herald
Dead Point Magazine
Deseret News
Doglotion Media Inc
Earn Your Turns
Eastman's
Eco Trek
Elevation Outdoors
Equip 2 Endure LLC
Esp Trendlab
ESPN.com
Everest Endevor
Examiner.com
Expedition News
Explore Magazine
Explore Utah Science
Exploring Elements
Fabriclink Network
Fairchild Fashion Media
Fashion Snoops
Feedthehabit.com
Fiftysense.com
First Tracks Online Media
Fitness Magazine
FNA News
Footwear News
Formula 4 Media
Gear Institute
Gear Junkie LLC
Gear Patrol
Gear.com
Girl Bike Love
Gizmag
Greatoutdoors.com
Grind Media
Gripped Publishing
Gumption Gear Review
Health/Health.Com.
Height Of Land Publications
Hi Endeavors
Hunter Imagery
Industryoutsider.com
Inside Outdoor
Insight Ltd
Intermountain Media
Ionimagery
Irunfar.com
Jackson Hole Snowboarder Magazine
Joiner West Studio
Kevin Arnold Photography
Kickstand Magazine
Kid Project
Kootenay Mountain Culture Magazine
Kronicle
KSL/NBC 5
KSTU/Fox 13
K-Talk Radio Station
KTVX/ABC4
KUTV/ CBS 2
Label Networks
Lauren Lindley Photography
Lyra Mag
Malakye
Matador Network
Maverick Kick Start Radio
Men's Fitness
Men's Journal
Military Times
Momentum Magazine
Monthly Man And Mountain
Mountain Life Magazine
Mountain Media
Mountain News Corporation
National Geographic Magazine
National Parks Traveler
New Era Magazine
New York Times Company
No Boundaries Media
Off-Piste Magazine
Ogden Standard-Examiner
Open Air Life
Origin Magazine
OSNews
Outdoor Adventure Media
Outdoor Bulletin
Outdoor Gear TV
Outdoor Magazine
Outdoor Sports Guide Magazine
Outdoor USA Magazine
Outdoor Utah Adventure Guide
Outerlocal.Com
Outlaw Partners
Outside Magazine
Outsidemom.com
Outward Bound International
Overland Journal
Park City TV
Park World Magazine
Parkvisitor.com
Perpetual Weekend
Powder Magazine
Practical Travel Gear
Red Bull Media House
Reel Outdoors
Rock And Ice Magazine
Rocky Mountain Bushcraft
Runner's World Magazine
Running Times
Runningproductreviews.com
Runningshoes.com
Salt Lake City Weekly
Salt Lake Magazine
Sean Cope Pictures
Seattle Backpackers Magazine
Seattle Times
Sectionhiker.com
Semi-Rad
Senken-Shimbun
Shape Magazine
Shoakukan Inc. Be-Pal
Sierra Magazine
Ski Racing Magazine
Skiing Business
Skiing Magazine
Skitrax.com
SNEWS
Snocountry.com
Snowboard Magazine
Snowboarder Magazine
Soldiersystems Daily
Southern Ascent
Splitterchoss.Com
Sport Press Srl
Sporting Goods Business
Sporting Goods Intelligence
Sports Guide
Sportslink Australia
Sportsonesource
Spot Cool Stuff
Steamboat Today
Straightchuter.Com
Style Of Sport
Stylesight
Syndicatednews.Net LLC
Tahoe Quarterly
Taiwan Textile Research Institute
Tales Of A Mountain Mama
Telemark Skier
Tenton Gravity Research
Tetonsandwasatch.com
Textile Insight Magazine
The Active Explorer
The Active Times
The Adventure Post
The Adventurus
The Away Network
The Climbing Zine
The Daily Utah Chronicle
The Dirtbag Diaries
The Enormocast
The Everest Endeavor
The Fredcast Cycling Podcast
The Gearcaster
The Independent/St.George News
The Park Record
The Salt Lake Tribune
The Ski Channel
The Ski Journal
The Sportsonesource Group/ OIA
Trail And Ultra Running
Trail Runner Magazine
Trailspace
Transworld Business
Transworld Snowboarding
Triedge.net
Upadowna
Ushpa
Utah Adventure Journal
Utah Outdoors
Utahoutside.Com
Vélo Québec Éditions
Wanderlust And Lipstick
Warren Miller Entertainment
Wenatchee Outdoors
Wend Magazine
Western Life Radio
WGSN
Whole Foods Magazine
Wildsnow.com
Wing Media Group
Women's Adventure Magazine
Women's Running Magazine
Womensmovement.com
WSA Magazine
YMMV Reviews

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2012 ANALYSIS

There was a 12% increase from 2011 of individual journalists, freelancers, and photographers attending Winter Market 2012.  The caliber of media, both trade and consumer was strong.  Exhibitors were excited to meet with editors and writers from core enthusiast publications, along with those from ESPN the Magazine, WIRED, Shape, Men’s Journal and Men’s Health. Of course, representatives from all trade publications were also in attendance.

The upward trend in number of attending media can be attributed to a number of factors including an increase in high level publishers and executive level staff interested in attending the show, more family recreation blog writers, and general freelance writers having assignments at the show, which fell off somewhat during the recession, specifically in 2008 and 2009.

COMPLETE LIST OF MEDIA COMPANIES REPRESENTED AT WINTER MARKET 2012

4alloutdoors.org
Action Outdoor & Bike Magazine
Active Gear Review.com
ActiveJunky.com
Adventure Journal
Adventure Network
Adventure World Magazine
AllTrails Inc.
ALPINIST Magazine
American Media
American Outdoors
American Park Network
AOL Adventure Sports Weekly
Arkade Magazine
Associated Press
At Your Leisure TV/Radio
Auto Camping
Backcountry Magazine
Backcountry Radio Network
Backcountry Skiing Canada
Backcountry.com
Backpack Gear Test
Backpacker Magazine
Backpacking Light Magazine
Bicycle Retailer & Industry News
Big Sky Journal
Bike-Junkie.net
Boardsport Report
Bomb Flow Magazine
Bonnier Corporation
BostonOutdoor
BOYS LIFE Magazine
Bring The Kids
Cable Beach Partners
California Climber
Camping Gear TV
CAMPING LIFE
CampTheSummit.com
Chicago Tribune
China Outdoor Exploration Magazine
City Weekly
Climberism Magazine
Climbing Magazine
ClimbingNarc LLC
Cold Thistle
Competitor Magazine
Consumer Review
Crossbikereview.com
Cycle & Style
Cycling In the Hive
Cycling Utah
Daily Utah Chronicle
Dead Point Magazine
DeseretNews.com
Doglotion.com
EarnYourTurns.com
Eastmans Bowhunting Journal
ELEVATION OUTDOORS
Equipped To Survive
ESP TRENDLAB
ESPN the Magazine
ESPN.com
ESPN.com
Examiner.com
EXPEDITION NEWS
Explore Magazine
Explorers Journal
ExplorersWeb LLC
FabFitFun.com
FabricLink Network
Fairchild Fashion Media
FASHION SNOOPS
FeedTheHabit.com
First Tracks Online Media
FNA News
Footwear Insight
Footwear News
Footwear Plus
Formula 4 Media
FOX News (National Contributor)
Freeskier Magazine
Fresh Air Junkie.com
Gear Institute
Gear Junkie LLC
GEAR.com
Geargals.com
GearGenius.com
GearGuide
GearJunkie.com
Gearreview.com
Gunnison Country Times
H3 Publications
Hardcore Outdoor LLC
Health.com
Height of Land Publications
Heliconia Press
Hiking Boots News
Hooked On Utah Outdoor TV
Industry Outsider.com
Inside Outdoor
iRunFar.com
JP Freek Adventure Magazine
KALL Radio
KFAN Radio
Kickstand Magazine
Kootenay Mountain Culture Mag
Korean Times of Utah
Kronicle Magazine
KSL-Radio
KSL-TV (NBC)
KSTU (Fox)
KTVX (ABC)
KUTV (CBS)
Label Networks
LYRA Mag.
MediaOne Utah
Men`s Journal
Momentum Magazine
Mountain Life Magazine
Mountain Media
Mountain News Corporation
Mountain Outlaw Magazine
Mountain Weekly News
MountainNews
MPDClick
MyFiveFingers.com
National Geographic
Nature For Kids
Nerd s Eye View/Gadling
NEW ERA
NPR- RADIO
Off Grid Survival Magazine
Off-Piste Magazine
Ogden Outdoor Adventure
Ogden Standard-Examiner
OhRanger.com
Open Air Life
OSN Radio Network
OSNews
Outdoor Adventure Media
Outdoor Insight
Outdoor Life
Outdoor Magazine Europe
Outdoor Sports Guide Magazine
Outdoor USA Magazine
Outdoor Utah Adventure Guide
OutdoorBabyNetwork.com
OutdoorGearLab
OutdoorInformer.com
Outdoors NW Magazine
Outerlocal.com
OUTSIDE HUB/PURSUE THE OUTDOOR
Outside Magazine
Outward Bound International
Overland Journal
Park City Television
PARK WORLD MAGAZINE/TLC INC.
ParksByNature
ParkVisitor.com
Powder Magazine
Practical Backpacking
Practical Travel Gear
Product News Channel
Recreation Law
Recreation Publishing
Reel Outdoors
REI Expert Advice & Blog
Rock and Ice Magazine
Rocky Mountain Running
Rocky Moutain Elk Foundation
Runner s World Magazine
Running Network LLC/Runblogrun
Running Times
Salt Lake Magazine
Salt Lake Tribune
Seattle Backpackers Magazine
Seattle Times
Self Reliance Illustrated
Semi-Rad
Senken-Shimbun
SHOAKUKAN INC. BE-PAL
ShoesOfTheDay
Shogakukan
Shop-eat-surf
SKI Magazine
Ski Racing Magazine
Skiing Business
Skiing Magazine
Skiing the Backcountry
SLUG Magazine
SMP: Freeskier and Snowboard
SNEWS
Snowboard Magazine
Snowlist.com
Snowshoe Magazine
SnowToIt.com/Singletracks.com
SoldierSystems Daily
SOUTHWEST OUTDOORS
Spadout.com
Spanfeller Media
SplitterChoss.com
Sporting Goods Intelligence
Sports Guide
Sportsman’s News Magazine
SportsOneSource
Stylesight
Stylus.com
Tahoe Quarterly
Tales of a Mountain Mama
Telemark Skier Magazine
Tetonsandwasatch.com
Textile Insight Magazine
The Adventure Post
The Adventure Post
The Big Outdoors 1320 KFAN
The Climbing Zine
The Dirtbag Diaries
The Drake Magazine Powder
The Environmentalist
THE ENVIRONMNENTALIST
The FredCast Cycling Podcast
The GearCaster
The Globe and Mail
THE HELICONIA PRESS
The highly acclaimed
The Joy Trip Project
The Park Record
The Ski Journal
The Spectrum
The Weather Channel
ThePaddleJunkie.com
Trail Master Outdoors Radio
Trail Runner Magazine
Trail’s Edge
Trailspace.com
Trailswest Online Inc.
Transworld Business
TransWorld SNOWboarding
TRIATHLETESEDGE.com
TriEdge.net
UK Climbing Ltd
Uncooped.com
UpaDowna
Urban Climber
US Hang Gliding & Paragliding
Utah Adventure Journal
Utah Business Magazine
Utah Outdoors
Utahclimbers.com
UtahOutside.com
Vermont Sports Magazine
Walking The World
Wanderlust and Lipstick
Warren Miller
Wasatch 360
WenatcheeOutdoors
WEND Magazine
Western Hunter
WGSN
WildSnow.com
Wired
Women’s Adventure Magazine
Women`s Running Magazine
World Footwear Magazine
World Sports Activewear
WSA Magazine
www.causemarketing.biz
www.explorecompetelive.com
www.FiftySense.com
www.outdoorcommunitydaily.com
YMMV Reviews