Questions regarding show PR opportunities, press room details and deadlines, Media list, and more – contact us, we are happy to assist you.
Senior Marketing Director
Outdoor Retailer Marks 35th Anniversary With Industry Unity And Public Lands Celebration – Optimism High as Outdoor Recreation Community Looks to Denver
8/2/2017 – Outdoor Retailer Summer Market, the premier trade event and community gathering featuring the best of the outdoor industry’s manufacturers and top retail buyers, marked its 35th anniversary, the last in Salt Lake City, with industry unity and an energetic public lands celebration. The industry looks forward to its new home in Denver for the January 2018 Outdoor Retailer + Snow Show, beginning January 24 for the SIA Industry + Intelligence Day, followed by Outdoor Retailer + Snow Show January 25-28, and finally the SIA On-Snow Demo January 29-30 at Copper Mountain, Colo.
Outdoor Retailer, Largest U.S. Tradeshow for Outdoor Community, Chooses Denver for All Shows Beginning January 2018
7/6/2017 – Emerald Expositions, LLC (“Emerald Expositions”), a wholly owned subsidiary of Emerald Expositions Events, Inc. (NYSE: EEX), producer of Outdoor Retailer and a leading U.S. business-to-business tradeshow and conference producer, has selected Denver for the site of all Outdoor Retailer tradeshows, including Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market, which will move to November in 2018. It is intended that Grassroots Connect will co-locate in Denver with Outdoor Retailer when an appropriate venue is procured.
Emerald Expositions Acquires Snow Show from SnowSports Industries America
5/24/2017 – Emerald Expositions, LLC (“Emerald Expositions”), a wholly owned subsidiary of Emerald Expositions Events, Inc. (NYSE: EEX), producer of Outdoor Retailer and a leading U.S. business-to-business trade show and conference producer, and SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, announced today the acquisition of the SIA Snow Show by Emerald Expositions.
Outdoor Retailer, Outdoor Industry Association, The Conservation Alliance and Outdoor Alliance Host March to Celebrate Public Lands at Outdoor Retailer Summer Market
4/19/2017 – Outdoor Retailer, Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance today announced that cooperatively they will host a march to the Utah State Capitol to celebrate public lands on Day Two, Thursday, July 27, at Outdoor Retailer Summer Market. The This Land is Our Land march will provide show attendees with a platform to express their support for the outdoor industry’s backbone and foundation: federal public lands.
Outdoor Retailer’s Second Annual Consumer Media Event, Get Outdoors-NYC Announces Trend Data Partner—The NPD Group
3/31/2017 – Outdoor Retailer, the largest outdoor gear, apparel, accessories and technology tradeshow, will host the second annual Get Outdoors–NYC media event in New York City, May 11–12, 2017, in midtown Manhattan at the Metropolitan Pavilion. This event provides a platform for outdoor apparel, gear and footwear brands to present their Fall 2017 lines and brand stories to the large number of consumer media based in the area.
Outdoor Retailer Partners with EventSphere for Housing Support for Outdoor Retailer Summer Market and Beyond
3/27/2017 – Outdoor Retailer, the largest outdoor gear, apparel, accessories and technology tradeshow, today announced it is partnering with EventSphere to handle hotel reservations for Outdoor Retailer Summer Market and beyond. Outdoor Retailer incorporated industry feedback to ensure that exhibitors, retailers, reps and media experience an easy process for securing accommodations. EventSphere will be in place as of March 27 when housing officially opens for retailers, reps and media. Exhibitor housing opens the end of April.
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Outdoor Retailer Announces Expanded Paddlesports Initiative for Summer Market 2017, Open Air Demo Returns to Jordanelle
3/9/2017 – Outdoor Retailer is pleased to announce an enhanced paddle initiative with new experiences to be introduced at Summer Market, July 26-29, 2017. In addition to the Open Air Demo returning to Jordanelle, there will be new clinics, education programs and networking sessions available to help drive consumer engagement and sales. Of special note is a new series of workshops at the Open Air Demo covering best practices for planning and staging consumer events featuring successful retailers like Alpenglow Sports as well as teams from Outdoor Retailer and Emerald Expositions.
Outdoor Retailer Responds to Meeting with Utah Governor Herbert
2/16/2017 – Today officials from Outdoor Retailer, Outdoor Industry Association, Patagonia, The North Face and REI met via teleconference with Utah Governor Herbert. In light of the outcome of the call today, Outdoor Retailer will not include the state of Utah in the RFP process for future show locations.
Our Goal is Not Just to Speak. Our Goal is to be Heard.
2/14/2017 – The last week has certainly been an interesting time for a show organizer and I am most thankful for the incredible team at Outdoor Retailer, our partner – the Outdoor Industry Association, rep associations and brands, in addition to the hundreds of emails offering support.
Outdoor Retailer, in collaboration with Outdoor Industry Association and Grassroots Outdoor Alliance, will solicit proposals from venues for 2019 and beyond
2/6/2017 – Outdoor Retailer, in cooperation with Outdoor Industry Association (OIA) and Grassroots Outdoor Alliance, will solicit proposals for venue locations for shows and events scheduled for November 2018 and beyond.
Outdoor Retailer’s Second Annual Consumer Media Event Get Outdoors-NYC Launches May 11-12, 2017 with New Features and Promotional Opportunities
1/27/2017 – Outdoor Retailer, the largest outdoor gear, apparel, accessories and technology tradeshow, announced today it will host the second annual Get Outdoors–NYC media event in New York City, May 11-12, 2017. This year’s event will be located in convenient mid-town at the Metropolitan Pavilion located at 125 W 18th St, New York, NY 10011. This location provides a platform for outdoor apparel, gear and footwear brands to present Fall 2017 lines and brand stories to the large numbers of consumer media based in the area.
The PR Toolkit is available for brands to make the most of their show. The PR Toolkit will be available for use around mid-November.
The PR Tool Kit is full of marketing tips and how to’s for:
- Obtaining a copy of the Pre-Registered Media List
- Uploading electronic press kits to the Paperless Press Room
- Submitting news and event information to the O.R. Daily
- Prepping your show staff to work with the media
- Sponsorship and advertising opportunities, etc. and much more!
Exhibitor Press Releases
The Outdoor Retailer + Snow Show 2018 exhibitor press releases will available mid-November.
Check out the Winter Market 2017 Exhibitor Press Releases in the meantime.