Media Registration



Media Badge Registration for Outdoor Retailer + Snow Show 2018 is not open, however you can be notified when it opens.

Registration Inquiry


How Do I Qualify As Working Media?

Outdoor Retailer and Outdoor Retailer + Snow Show is open to trade and consumer-focused media outlets including print, TV, radio and online as well as any writer, photographer, and editor with an editorial assignment to cover the show for a media outlet that is related to the outdoor products industry.

Advertising sales representatives, publishers, producers, marketing staff, promotion companies, Social Media agencies, PR agencies and Advertising/Branding agencies will not be admitted to the show as Working Media—these representatives are welcome to attend the show, but will have to register as Media Sales.

Magazine and Newspaper Editorial Staff

Please provide at least 2 of the below:

  • A scanned copy of the publication masthead including your name and title.
  • A scanned copy or link to original, bylined editorial work, showing coverage within the outdoor space, from the last three months.
  • An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.

TV Crews, Reporters, Cameras / Photo Editors/ Technicians

  • A station issued, current Press photo I.D.
  • A business card from a major TV network reflecting your editorial role.
  • A letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at the show. Coverage must be done independently and not solicited by exhibiting companies.

Photo Editors

Photo Editors are required to provide a letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at the show. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge, but are welcome to join us with a Media Sales Badge.

Publishers and Producers are welcome to attend, but will need to do so in a Media Sales badge.

Freelance and Contributing Writers and Photographers

Please provide:

  • A scanned or linked examples of your published, editorial work in assigning publication with bylined coverage within the outdoor space, in the last three months.
  • An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.

Photographers are required to provide a letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge, but are welcome to join us with a Media Sales Badge.

New Websites/Blogs

Please provide:

  • A scanned copy or link to original, bylined editorial work showing coverage within the outdoor space from the last three months.
  • A monthly traffic report from an external demographic tool, like Google Analytics, verifying the site or blog gets a minimum of 5,000 or more unique monthly visitors (UMVs).

The Web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news.

The site must have a proven track record showing coverage of the outdoor space for at least 1 year.

Please Note: YouTube, Facebook, Twitter sites, personal blogs, forums, crowd sourcing sites and users groups will not be considered for Working Media accreditation, but can apply for Media Sales badges.

To maintain PCI Compliance, be sure to black out the following information prior to sending your credentials: credit card numbers and any government issued ID, Sales, Tax or SSN numbers.

Can Working Media register onsite?

Media may register on-site during published registration hours. A media representative will be on-site to review and qualify registering media. While the show is convenient and interesting to the residents of the surrounding communities, Working Media badges will only be granted to those providing the above defined credentials. Additionally, travel to the show does not guarantee admittance.