For decades, the outdoor industry has insisted that it must become more diverse to continue to thrive. But progress has been slow—until now. Things are changing in a hurry, and the industry has the chance to speak to and employ a far wider range of people than ever before. Here is what still needs to happen.

The following is a feature from the Summer 2018 issue of Outdoor Retailer magazine. Each issue we include a Case Study, a deep dive into an issue or development in the outdoor retail world. We examine how our industry has dealt with this issues, as well as developments, solutions, and ideas from beyond the outdoor space. Published twice each year, Outdoor Retailer magazine embodies the people, culture, and ideas that encompass independent outdoor specialty retail. We believe that engaging in thoughtful, complex conversations about the business of retail, the people who make it work, and the outdoor experience will energize the growth and evolution of the outdoor industry. Pick up the summer issue, at Outdoor Retailer Summer Market in Denver this month.


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