Thank you for your interest in covering Outdoor Retailer Winter Market 2010!

Press Registration for members of the working media is now open. Follow the steps below for easy online registering (please read “Am I Working Media?” section below, before registering).

Press who attended Outdoor Winter Market 2009 may have been re-registered for this year’s show and may not need to re-send their credentials. Click here to verify that you were re-registered.

If you were unable to find your name, you may request working media credentials, by registering here.

If you have any questions about registration, the process to qualify for working media credentials and for media sales badges, please contact our media relations agency:

SOAR COMMUNICATIONS

>> Verify Registration - Check to see if you are registered and whether your badges have been mailed already.

Outdoor Retailer invites qualified working media professionals from consumer and trade news organizations to submit a registration request for a complimentary working media badge. If you are one of the following - publisher (one per magazine not including associate publisher), freelance writer, staff writer, editor, reporter, photo editor, photographer, technician or producer, you may qualify for an Outdoor Retailer Working Media Badge. Employees of media outlets who do not work in an editorial capacity are not qualified for a working media badge (See “Am I Working Media?” section below).

After you register online you will receive a confirmation email that your registration request has been received. To confirm that you are a credentialed working member of the media, please scan and email (or fax) the following to Maura Lansford at mlansford@soarcomm.com (Fax: 801-523-3750):

• Business card listing editorial title & media affiliation
• Masthead verifying your editorial position or a letter of assignment
• Copies of fitness/sports related articles with your byline
• Photo ID, required at the show

If you register before December 17, 2009, you will receive your badge and show information prior to the show. During the registration process, please provide direct contact information, so we can contact you concerning your registration request and mailings.

(By providing your information, you explicitly consent to receive fax, telephone and email communications from Outdoor Retailer under 47 U.S.C. Code 227 and any other applicable regulations.)

Am I Working Media?

If you fall under one of these categories, you may register for a "Working Media" badge (no cost):

• Editorial Staff - writers, editors and photographers listed on the masthead as full time staff members
• Freelance Photographer - on assignment for a major publication
• Freelance Writer - on assignment for a major publication
• Stylist - on assignment for a major publication or television program
• Video and Television Crews - on assignment by a major media outlet
• Internet News Site - one editor and one photographer per site
• Bloggers will be reviewed on a case-by-case basis and fall under the same guidelines as Internet Working Media outlined below

Specific Guidelines for Internet Working Media:

• Every web site qualifying as working media will receive no more than two working media badges (one photo editor with photo credentials and/or one editor/writer). All additional representatives from the Web site will be required to pay the non-exhibiting manufacturer fee to receive a Media Sales badge.
• Every web site will be fully scrutinized for editorial content prior to receiving working media badges
• Exhibiting web sites must have a media badge in order to cover the show
• Web site must be active at time of registration
• Capturing still and video images is allowed; however, please see Outdoor Retailer Camera Policy section below
• An Internet connection will be available at the Press Room registration area so on-site applicants can be immediately qualified as media sales or working media

Press credentials will NOT be issued to the following representatives, and need to register for a "Media Sales" badge:

• Advertising sales representatives
• Spouses and other guests of working media
• Advertising, marketing or public relations representatives from exhibitor companies or agencies
• Representatives of organizations selling or producing publications, video, audio tapes, or Web sites intended for marketing, advertising, and public relations purposes
• Organizations whose main objective is to promote their products, services, i.e., marketing, advertising, financial analysis or public relations/advertising firms
• Content Media - Media outlets that provide content generation services FOR A FEE by interviewing, photographing and videotaping companies and their staff and/or reselling content generated by interviewing, photographing and videotaping companies and their staff to interviewees or third parties as a regular policy of their media outlet’s business plan. Content Media will only be allowed one film crew of three people (one producer, one videographer and one sound technician). The videographer of the crew will need to pick up a “photo” sticker at registration, which will need to be placed prominently on that person’s show badge.

NOTE: Outdoor Retailer reserves the right to deny access to its show at any time.

All Media registering on-site must provide the following:

• Hardcopy of the publication masthead listing name and title
• Hardcopy of cycling related articles with your byline
• If Web-based media, site must be active at the time of registration and will be fully scrutinized for cycling related editorial content
• Photo ID
• Business card

Outdoor Retailer does allow video and still cameras on the show floor. Media are required to obtain a “photo” sticker to for their show badge when registering at the show. Exhibitors may take pictures within their own booths for purposes of company or annual reports, company media pieces, marketing materials, etc. Under no circumstances will anyone be permitted to take pictures of an exhibitor's product without permission from the exhibitor. Many products on display at Outdoor Retailer are innovative, one-of-a-kind prototype items. Exhibitors have the right to refuse the taking of pictures in their booth, ask the person to delete what was photographed/videotaped, and to report to security or Outdoor Retailer staff any instance of inappropriate photography/videography of company products or displays. Violation of OR's camera policy can result in being banned from future shows.

Thank you for submitting your registration request and see you at the show!