Outdoor Retailer & SNEWS Merchandising Tours

At Winter Market merchandising expert Sharon Leicham guided retailers on an interactive tour through the show floor highlighting excellence in merchandising from our exhibiting brands. Designed to help provide new merchandising strategies to improve in store flow, increase probability and feature the 2010 spring and winter product lines. Merchandising Tours will be held Thursday January 22 & Saturday January 23 at 11:00am and 2:00pm, leaving from the Source & Design Center.

About Sharon Leicham, is the author of Merchandising Your Way to Success and How to Sell to Women. She consults nationally with manufacturers and retailers helping them improve their merchandising and display with the result being increased profitability. She began her career with Royal Robbins retail and then moved to the wholesale division serving as National Sales manager. While at Specialized Bicycled Components she headed global and trade marketing, establishing Specialized concept shops and point of purchase materials. At Sierra Designs she headed the apparel division and worked with retailers to ensure sell through of Sierra Designs products. She has served as Merchandising Editor for Outdoor Retailer magazine and writes about visual merchandising for a number of trade magazines. She is in the process of developing her merchandising blog, Eyecatcher.com.

To give you a visual idea of the tours - please watch the video and image galleries of the Merchandising Tour at the recent Summer Market 2009.

OR Summer Market Merchandising Tours -Presented by: Eagle Creek