January 2018

Nominations for the 2017 Outdoor Inspiration Awards, Presented by adidas Outdoor, are Now Open

Nominations for the 2017 Outdoor Inspiration Awards,
Presented by adidas Outdoor, are Now Open

DreamJobbing’s Alex Boylan and Burton Roberts Return as Co-Hosts for the
Seventh Annual Industry Celebration

SAN JUAN CAPISTRANO, CALIF. – November 2, 2016 –– Nominations are now open for the seventh annual Outdoor Inspiration Awards, presented by adidas Outdoor, set for January 11, 2017, at 6:00 p.m. during Outdoor Retailer Winter Market. This event celebrates the extraordinary passion, dedication and inspiration within the outdoor industry. Nomination categories include outstanding individuals, retailers, manufacturers, nonprofits and a youth category sponsored by Boy Scouts of America. JanSport, marking its 50th anniversary in 2017, has also joined as a presenting sponsor. Click here to make your nominations.

The Outdoor Inspiration Awards celebrates those who inspire others to enjoy, participate in and support outdoor activities and the outdoor industry. adidas Outdoor and Boy Scouts of America work with Outdoor Retailer and a panel of industry leaders to select the annual winners.The nomination period will remain open through November 16, 2016. Nominations are due no later than 6:00 p.m. (PST).

“The Outdoor Inspiration Awards has been an integral part of our history and speaks to the heart and soul of adidas Outdoor,” said Greg Thomsen, managing director of adidas Outdoor USA. “Encouraging outdoor participation is a responsibility that rests with every facet of our community. We are honored to join hands with Outdoor Retailer over the years, which has graciously provided a first-class event during this busy show. We welcome JanSport’s participation and look forward to an evening of great celebration.”

Following the excitement generated from the reformatted program last winter, co-hosts Alex Boylan and Burton Roberts from DreamJobbing and reality TV fame will be back to present awards and tell the powerful stories of the nominees. True adventurers themselves, Boylan won Amazing Race Season 2 and Roberts competed in Eco-Challenge Fiji and Survivor—they will lend their adventurous spirit to this moving evening.

“It seems appropriate to celebrate the accomplishments of the outdoor industry at the national industry event where the entire outdoor tribe gathers. Thanks to adidas Outdoor and all of the sponsors, the Outdoor Inspiration Awards is a unique and special event where we shine the light on those who inspire and encourage others to enjoy outdoor adventures,” said Marisa Nicholson, Outdoor Retailer vice president and show director. “We are honored to have Alex Boylan and Burton Roberts from DreamJobbing co-host the evening. Their presence helps to engage the community and continues to make the Outdoor Inspiration Awards a highlight of Winter Market, and an opportunity to celebrate who lend their time and talents.”

“It is an absolute privilege to be hosting the Outdoor Inspiration Awards again this year with Burton,” said Boylan. “Last year’s event was so incredibly inspirational and electric. It is such an honor to share the stage with the nominees and winners. It’s so important to acknowledge those individuals who are making a difference in this industry.”

A special thank you to our title sponsor, adidas Outdoor, media partner SNEWS, DreamJobbing and presenting sponsors, JanSport and Boy Scouts of America.

Sponsorship opportunities are still available. Anyone interested should contact Sales Director Krista Dill via email at krista.dill@outdoorretailer.com. Questions about the Outdoor Inspiration Awards can be directed to Kate Lowery, Outdoor Retailer’s director of public relations, at kate.lowery@outdoorretailer.com.



About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super-light and fast-approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

About DreamJobbing
DreamJobbing is an innovative company that bridges the entertainment, tech, digital and branded content world. It was founded by entertainment industry veterans Lisa Hennessy, Alex Boylan and Burton Roberts. The trio are entrepreneurs and storytellers with backgrounds in network TV production, digital content, social media, PR, marketing and technology. Lisa Hennessy is one of the key pioneers in large-scale competition reality shows; she has executive produced hundreds of hours of network TV including Eco-Challenge, Rock Star, Contender, Biggest Loser and more. Alex Boylan and Burton Roberts were visionaries in the digital world, having created the first online interactive series Around the World for Free prior to the two becoming the go-to team producing branded digital content for CBS, Rachael Ray Show, Travel Channel and many more. DreamJobbing has two distinct verticals: a production company that works with brands, businesses and tourism offices on creative content and social media campaigns and a digital platform (www.DreamJobbing.com), which offers the coolest jobs and opportunities in the world.

About Outdoor Retailer
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

Kate Blom-Lowery
Outdoor Retailer
Director of Public Relations

Kristen Bujold
781-639-4924, Ext. 115