January 10 - 12, 2017
Salt Lake City, UT

All Mountain Demo
January 9, 2017

Badge Registration

Registration for Winter Market 2017 is now open! Note the show is now a 3-day show, make your travel plans to maximize your time at the show and stay the duration.

Working Media - Register Now for Winter Market 2017



How Do I Qualify As Working Media?

Outdoor Retailer is open to trade and consumer-focused media outlets including print, TV, radio and online as well as any writer, photographer, and editor with an editorial assignment to cover the show for a media outlet that is related to the outdoor products industry.


Advertising sales representatives, publishers, producers, marketing staff, promotion companies, Social Media agencies, PR agencies, and Advertising/Branding agencies, will not be admitted to the show as Working Media—these representatives are welcome to attend the show, but will have to register as Media Sales.

Magazine and Newspaper Editorial Staff (Please provide at least 2 of the below):
•   A scanned copy of the publication masthead including your name and title.
•   A scanned copy or link to original, bylined editorial work, showing coverage within the outdoor space, from the last three months.
•   An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.

TV Crews, Reporters, Cameras / Photo Editors/ Technicians:
•   A station issued, current Press photo I.D.
•   A business card from a major TV network reflecting your editorial role.
•   A letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer. Coverage must be done independently and not solicited by exhibiting companies.

Photo Editors: are required to provide a letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge, but are welcome to join us with a Media Sales Badge.
Publishers and Producers are welcome to attend, but will need to do so in a Media Sales badge.

Freelance and Contributing Writers and Photographers:
•   A scanned or linked examples of your published, editorial work in assigning publication with bylined coverage within the outdoor space, in the last three months.
•   An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.

Photographers are required to provide a letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge, but are welcome to join us with a Media Sales Badge.

New Websites/Blogs:
•   A scanned copy or link to original, bylined editorial work showing coverage within the outdoor space from the last three months.
•   A monthly traffic report from an external demographic tool, like Google Analytics, verifying the site or blog gets a minimum of 5,000 or more unique monthly visitors (UMVs).

The Web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news.

The site must have a proven track record showing coverage of the outdoor space for at least 1 year.
Please Note: YouTube, Facebook, Twitter sites, personal blogs, forums, crowd sourcing sites and users groups will not be considered for Working Media accreditation, but can apply for Media Sales badges.
To maintain PCI Compliance, be sure to black out the following information prior to sending your credentials: credit card numbers and any government issued ID, Sales, Tax or SSN numbers.

On-Site Media Registration:
Media may register on-site during media registration hours at the East Entrance of the Salt Palace during published registration hours. A media representative will be on-site to review and qualify registering media. While the show is convenient and interesting to the residents of the surrounding communities, Working Media badges will only be granted to those providing the above defined credentials. Additionally, travel to the show does not guarantee admittance.

The Following Will Not Be Admitted:
Freelancers without a specific editorial assignment
Photographers without a specific/written editorial assignment
Blog writers/owners that do not provide the defined site analytics, been covering the outdoor space for at least a 1 year.
Personal blogs/Hobby blogs do not qualify as media.
Credentials without all of the required items, as detailed above
People who applied online and were denied credentials
Local media that do not cover the outdoor industry
Children may not attend with those registered as Working Media
Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials


Thank you for submitting your registration request and see you at the show!