January 9 - 11, 2018
Salt Lake City, UT

All Mountain Demo
January 8, 2018

Retailer Skills Course


What is Retailer Skills Course?
Retailer Skills Course is a new take on outdoor specialty retail leadership training. Each session is based on the learnings of successful outdoor retailers who will help lead the discussions. Part seminar, part skills development, RSC is facilitated by the Mann Group to deliver tools and understanding to inspire, lead and drive profitability in your store.

Each session is two hours and offered one day only. Each stands alone or builds on the next for maximum impact and insight.

The theme for Winter Market 2017 is “Developing Leaders.” 

Register for Retailer Skills Course

Who Should Attend?
Open to all outdoor specialty retailers, the Winter Market 2017 edition of Retailer Skills Course is geared toward anyone in the shop involved in hiring. Retailer Skills Course is another excellent reason to bring team member to Outdoor Retailer who may not be involved in the buying process but are vital members of the outdoor industry. All attendees must have a valid Outdoor Retailer Winter Market 2017 badge.


Tuesday, January 10, 2017
11 a.m. – 1 p.m. (lunch included)
UMOCA, adjacent to the Salt Palace

Well-known recruiter Jörgen Sundberg puts the cost of on boarding an employee at $240,000. And, according to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee's first-year earnings. For a small company, a five-figure investment in the wrong person is a threat to the business and unfortunately we have all made a bad choice once in our careers. What we know for sure in the outdoor industry is that we are hiring employees who are passionate about the outdoors, but does this mean that they are good at retail? 

Wednesday, January 11, 2017
11 a.m. – 1 p.m. (lunch included)
UMOCA, adjacent to the Salt Palace

As retailers look for improvement in efficiencies, implementation and profitability, one staff position becomes increasingly important: Store Manager. In most retail companies, few roles have more impact on revenue growth, company culture, store environment and customer satisfaction. But how can a store manager be MOST EFFECTIVE? Great retail organizations recognize the Store Manager’s role as Leader. The Store Manager influences, teaches, solves problems, coaches, builds a team and represents the brand to the public. The Store Manager is responsible for meeting revenue goals.

Thursday, January 12, 2017
11 a.m. – 1 p.m. (lunch included)
UMOCA, adjacent to the Salt Palace

Everyday your employees are selling for you, but how do you measure their performance?  What are the metrics that tell you how they are doing in customer engagement?  How do you set goals to increase your business and get the buy in from each staff member?  Come prepared look at your sales goals, how your employees are performing and how to get to where you want to be in your market in this class.

Retailer Skills Course is brought to you by Outdoor Retailer, Grassroots Outdoor Alliance and the Outdoor Industry Association.