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To access the Floorplan, click on any exhibitor booth number.
The New Exhibitor Pavilion makes its debut at Summer Market 2011
- A dedicated area for attendees to see new exhibitors! Brands range from lifestyle clothing and hardgoods manufacturers to solar technology and surfboard makers.
- Daily prize drawings for Retailers! Win everything from new skis to iPads.
- Special open hours, including early bird hours with healthy gourmet food vendors... and free coffee!
“We’ve been in Salt Lake City for 15 years and we’re bursting at the seams; for the show’s 30th anniversary we needed a way to expand to accommodate the relevant growth of the industry and our show. The concentration of 150 new brands to visit is a great opportunity for retailers.” - Kenji Haroutunian, vice president at Nielsen Expositions and OR show director
The location of the New Exhibitor Pavilion will be directly across from the Salt Palace’s north entrance, along 200 West from North Temple to South Temple (click here for map). The covered, outdoor exhibit space will house 150+ new brands at Outdoor Retailer. An additional 50 first-time exhibitors will have booths in the Salt Palace’s Grand Ballroom and mezzanine area, where new brands have been located in years past.
Reminder - To access the Floorplan, click on any exhibitor booth number.

