Benchmark Brand Awareness
Which exhibitors are creating a buzz on the show floor? Experience
first-hand the brands that are getting the attention of consumer media,
industry leaders and other buyers. Discuss with these manufacturers
what they are doing to create brand awareness and consumer loyalty with
your core customers. Understanding both the new and established brands
dominating the outdoor retail product landscape for the upcoming season
allows you to stock the right inventory for your brand-driven consumers
in search of quality products and services with confidence.
Maximize Your Profit Potential
Compare your current product offering to new ones. Are the lines
you currently carry still the best fit for your customer and your
bottom line? Outdoor Retailer offers you the opportunity to compare
the price points and profit potential of your best selling lines with
their competition and use that information to negotiate and leverage
opportunities during face to face meetings .
Get Green
The continued success of the outdoor industry is dependent on the
preservation of our natural resources. Become aware of the line up of
brands blending new product technologies and fashion with
environmentally friendly practices at Outdoor Retailer. OR can help
you ensure that you stock products that combine your customers' outdoor
product performance needs with environmentally sustainable practices.
Update Your Product Mix for Secondary Markets
While placing orders and previewing products for your core markets
at Outdoor Retailer, you can also keep a watchful eye on expanding your
secondary market product line-up and revenue stream. Our exhibiting
manufactures are committed to fulfilling the needs of buyers looking
to find new and interesting blends of products.
Experience the Product
Stimulate your planning process as you preview product lines, see
material stories firsthand, and search for technical ideas and new
emerging trends. At Outdoor Retailer you can experience the product
just as your consumer would when they make a final purchase decision.
This ability to touch and feel new products and test new technologies
can replace hours of shopping lines' sell sheets and catalogs.
Retailer Testimonials:
"I tapped into the younger energy level of Outdoor Retailer and
the people it attracts. I'll continue to honor our current customer
base but want to expand my thinking to reach into secondary markets."
David Fischer, Owner - HealthShoes, Taos NM
"We realized at the Outdoor Retailer show how much activity exists
in technical advancements and eco-friendly products. These products not
only have a place in our store but a place in every individual's life
and hopefully independent retailers like us can offer these concepts to
the consumer and eventually affect the environment."
Rhoda Hardy, President - Sand Dollar Lifestyle Stores, Mobile AL
"Outdoor Retailer is the show to find the legitimization of products and new brands for the outdoor specialty channel."
John Rogers, Owner - Maine Running Company, Portland ME
