July 26 - 29, 2017
Salt Lake City, UT

Open Air Demo
July 25, 2017

Paddle + SUP Community

With warmer days ahead and a record-setting Western winter fading, we have great news regarding our enhanced paddle experience initiative debuting at Summer Market, including our Open Air Demo returning to Jordanelle. As you know, paddling, especially SUP, has experienced explosive growth over the years. Like with any growth, opportunities and obstacles arise. We addressed both by having our Retail Relations team spend a full year with specialty retailers and reps to get the insight and feedback needed to enhance our programs and your experience, but, most importantly, increase your sales. To all involved, thank you.

So what does this mean for you? It starts by ensuring all the top brands, people, and experiences will be here. You’ll find new clinics, education programs, and networking sessions—each designed to help you drive engagement and sales. Be sure to check out our new Open Air Demo workshops covering best retail practices for planning and staging consumer events. Retailers with successful events like Alpenglow Sports will be on hand as well as Outdoor Retailer and Emerald Exposition teams to offer deep insight into how to put on consumer events that engage your community, spread the love of the outdoors and of course get them into your stores to buy.

The Open Air Demo returns to the inviting and easily-accessed waters of Jordanelle Reservoir. High snowpack in the nearby Uinta Mountains all but guarantees record water levels. The day will include on-water clinics covering board and kayak techniques, consumer engagement, safety, and the latest on proper gear care, storage, and maintenance. You’ll even learn about incorporating nutrition for more energized adventures.

The show itself will feature the Paddle Tank and BoardWalk—an interactive gallery of SUP boards for side-by-side comparisons of the latest designs and features. Outdoor Retailer’s on-floor education center, The Camp, will showcase paddle industry panels as well as seminars identifying and explaining how to integrate new product categories into your retail mix.

Come to Summer Market to take part in these opportunities, reunite with the community, and see all the new, business-growing products, gear, technology, accessories, and crossover products—all in one special show.

Paddle and core paddle accessory, footwear and apparel exhibitors committed for 2017 are listed below. Please check back weekly for the latest list as more companies commit.  Once the floorplan goes live in May, there will be a search function for Paddle where you can filter to view this community.

ACA | Canoe - Kayak - SUP - Raft - Rescue

Accent Paddles/Cannon Paddles

Advanced Elements

Agron / Adidas Outdoor

Aire, Inc.

Airhead SUP/ Airhead / Airhead SUP / Sportstuff


Bestway USA Inc.

BIC Sport

Body Glove


Carve Designs

Cascade Designs, Inc.

Cataract Oars/Advanced Composites Inc

Cobian Corp.

Costa Sunglasses

Coyote Eyewear USA

Down River Equipment

Formex Manufacturing, Inc. "Uncharted Watercraft"

Future Beach Leisure Products


GoPro, Inc.

Greenland Sales Corporation

Grip Socks

HEAD Water Sports


Intersport Corp

Intex Recreation Corp.

Jackson Kayak

Jobe Sports International

Johnson Outdoors Watercraft


Kayak Distribution

Keeper Sports Products, LLC

KL Outdoor

Kokatat Inc.

Komperdell Sportartikel GmbH

Level Six Inc.

Lifetime Products, Inc.


Loksak Inc

Malibu Kayaks

Malone Auto Racks

MTI Adventurewear

Native Eyewear


O'Neill Wetsuits

Optic Nerve

Oru Kayak, Inc.

Pelican International

Propet USA


Rainbow Sandals

RAM Mounts

RAVE Sports

Red Paddle Co.



Sage Marine

Salus Marine Wear Inc

Sawyer Products

Scotty Fishing, Marine & Outdoor Products

Sea Eagle Boats Inc.

Sea to Summit


Seattle Sports Co


Sparehand Paddlesports / Stoneman Sports

Sunbelt USA

Suncloud by Polaroid

Team Wendy

Thule, Inc.


Wenonah Canoe, Inc.

Wow Sports, LLC

YakAttack, LLC

*List as of March 23, 2017