July 23 - 26, 2018
Denver, CO

Demo Experience
July 22, 2018

Paddle + SUP Community


With warmer days ahead and a record-setting Western winter fading, we have great news regarding our enhanced paddle experience initiative debuting at Summer Market, including our Open Air Demo returning to Jordanelle. As you know, paddling, especially SUP, has experienced explosive growth over the years. Like with any growth, opportunities and obstacles arise. We addressed both by having our Retail Relations team spend a full year with specialty retailers and reps to get the insight and feedback needed to enhance our programs and your experience, but, most importantly, increase your sales. To all involved, thank you. 

So what does this mean for you? It starts by ensuring all the top brands, people, and experiences will be here.

Paddle Essential Brands Exhibiting at Summer Market 2017:

Absolute Outdoor, Inc.
Accent Paddles/Cannon Paddles
Advanced Elements
Aire, Inc.
Astral
Bestway USA Inc.
BIC Sport
BOTE
Cataract Oars/Advanced Composites Inc
Down River Equipment
Future Beach Leisure Products
Greenland Sales Corporation
Hobie
Intex Recreation Corp.
Jackson Kayak
Jobe Sports International
Johnson Outdoors Watercraft
Kayak Distribution
Keeper Sports Products, LLC
Kokatat Inc.

Kwik Tek / AirheadSUP
Level Six Inc.
Lifetime Products, Inc.
MTI Adventurewear
NRS
ONYX
Pelican International
Red Paddle Co.
Salus Marine Wear
Sawyer Paddles and Oars
Scotty Fishing, Marine & Outdoor Products
Sea Eagle Boats Inc.
SHEICO Group
Stohlquist WaterWare
Surftech / NSP
Sweet Protection
Water Sports, LLC
Watershed
Wenonah Canoe, Inc.

For all Paddle Brands exhibiting at Summer Market 2017, click here.

You’ll find new clinics, education programs, and networking sessions—each designed to help you drive engagement and sales. Be sure to check out our new Open Air Demo workshops covering best retail practices for planning and staging consumer events. Retailers with successful events like Alpenglow Sports will be on hand as well as Outdoor Retailer and Emerald Exposition teams to offer deep insight into how to put on consumer events that engage your community, spread the love of the outdoors and of course get them into your stores to buy.

The Open Air Demo returns to the inviting and easily-accessed waters of Jordanelle Reservoir. High snowpack in the nearby Uinta Mountains all but guarantees record water levels. The day will include on-water clinics covering board and kayak techniques, consumer engagement, safety, and the latest on proper gear care, storage, and maintenance. You’ll even learn about incorporating nutrition for more energized adventures.

The show itself will feature the Paddle Tank and BoardWalk—an interactive gallery of SUP boards for side-by-side comparisons of the latest designs and features. Outdoor Retailer’s on-floor education center, The Camp, will showcase paddle industry panels as well as seminars identifying and explaining how to integrate new product categories into your retail mix.

Come to Summer Market to take part in these opportunities, reunite with the community, and see all the new, business-growing products, gear, technology, accessories, and crossover products—all in one special show.

Paddle and core paddle accessory, footwear and apparel exhibitors committed for 2017 are listed below. Please check back weekly for the latest list as more companies commit.  Once the floorplan goes live in May, there will be a search function for Paddle where you can filter to view this community.

All Paddle Companies Exhibiting at Summer Market 2017:

Absolute Outdoor, Inc.
ACA / Canoe-Kayak-SUP-Raft-Rescue
Accent Paddles/Cannon Paddles
AceCamp & Munkees
Adidas Outdoor
Advanced Elements
AFTCO Clothing
AGS Brands
Aire, Inc.
Airhead SUP/ Airhead / Airhead SUP / Sportstuff
Aloe Up
American Del Advantage
Anita active
Anovotek LLC
AO Coolers
Aqua Lily Products, LLC
Aqua Sphere
Astral
Axis Go
b4Adventure - Slackers
Backpacker's Pantry
Bemis Associates
Benchmade Knife Company
Bestway USA Inc.
BIC Sport
Bimini Bay Outfitters
Body Glove
BOTE
Bushnell/Bolle'/Jimmy Styks
Camelbak Products
Canyon Coolers
Carve Designs
Carvico S.P.A.
Cascade Designs, Inc.
Cataract Oars/Advanced Composites Inc
Cataract Oars
CGEAR Sand Free
Chamois Butt'r GoStik
Chaos / CTR Headwear and Accessories
Chums-Beyond Coastal
Cinchbonz
Cirque Mountain Apparel
Cobian Corp.
Coolibar
Costa Sunglasses
Cova
Coyote Eyewear USA
Crazy Creek Products
Creekkooler Floating Cooler
Croakies
CWR Wholesale Distribution
Cyberknit
Designer Textiles International Ltd.
Down River Equipment
DrinkTanks
drirelease/Optimer Brands
Duraflex
Enth Degree
Exped
Formex Manufacturing, Inc. "Uncharted Watercraft"
Frost River
Future Beach Leisure Products
Gear Aid
Geckobrands
Glacier Glove
Goal Zero
GoPro, Inc.
Greenland Sales Corporation
Grip Socks
Hawaii Pavilion
HEAD Water Sports
Helly Hansen
Hobie Cat Company
Hobie
Honey Stinger
Hook & Tackle
Howler Brothers
IceMule Coolers
Industrial Revolution
Intersport Corp
Intex Recreation Corp.
ITW Nexus
Jackson Kayak
Jobe Sports International
Johnson Outdoors Watercraft
JR GEAR
K3 Waterproof Gear
Kaenon
Kala Brand Music Co.
Kayak Distribution
Keeper Sports Products, LLC
KL Outdoor
Kokatat Inc.
Komperdell Sportartikel GmbH
Kwik Tek / AirheadSUP
KXone USA

Level Six Inc.
Lifetime Products, Inc.
Lockrack
Loksak Inc
Malibu Kayaks
Malone Auto Racks
Medicine Werx
Merrell
MTI Adventurewear
Native Eyewear
New Trend Textile Co., Ltd.
Nifco America Corp.
Norto Point
NRS
O'Neill Wetsuits
OllyDog, Inc.
ONYX
Optic Nerve
Ortieb USA
Oru Kayak, Inc.
Pantropic Bollman Hat Co.
Pelican International
PieceMaker Gear
Pocket Disc
Popticlas
prAna
Propet USA
Quiksilver
Rainbow Sandals
RAM Mounts
RAVE Sports
Red Paddle Co.
Reef
Rinsekit
Rockagator
RockTape, Inc.
Roxy
Sage Marine
Salus Marine Wear
Sawyer Paddles and Oars
SAXX Underwear
SCOPREGA SPA - BRAVO
Scotty Fishing, Marine & Outdoor Products
Sea Eagle Boats Inc.
Sea to Summit
Seasense
Seattle Sports Co
SEE-MORE
SEEA
SHEICO Group
Sierra Club
Simply Native Foods
Slumberjack / Exxel
SOAK USA
Sonal Industries Co., Ltd.
Southern Weaving
Sparehand Paddlesports / Stoneman Sports
Speaqua Sound Co.
Speed Cinch Inc.
Spenco Footwear
Sperry
Spyderco, Inc.
Stohlquist WaterWare
Sunbelt USA
Suncloud by Polaroid
Sunday Afternoons
Sunski
Surftech / NSP
Sweet Protection
Sweetwood Jerky
Tabar/Fownes Performance Group
Team Wendy
Tear-Aid Repair Patches
Thule, Inc.
Tilley Endurables
Titex Vertriebs GmbH
Toad&Co
Toysmith
TravelChair Company
Travis Merrigan
Tredagain
TrekSta
UR Stickers
Vacation for Life Clothing
Vapur
Vuori
Wallaroo Hat Company
Water Sports, LLC
Watershed
Wenonah Canoe, Inc.
Wow Sports, LLC
XTRATUF Boots
YakAttack
Yakima Racks
Yatra
YETI
Yukon Outfitters
Zotefoams Inc.

*List as of April 20, 2017, paddle brands are self-identified