Outdoor Retailer and Adventure Travel Trade Association Bring Adventure Travel Hub to Summer Market 2011. The 1,000 square foot Adventure Travel Hub will be at the center of the Grand Ballroom showcasing cross-promotional opportunities available to retailers, brands and destination marketing organizations (DMOs). Attendees will be able to view case studies on three exciting destinations, speak with DMO representatives from each of these destinations and meet with the ATTA’s leadership, which has a combined 40+ years of experience in the outdoor industry.