Gander Mountain is returning to its direct catalog business. Originally founded in Wilmot, Wisconsin as a catalog retailer in 1960, Gander Mountain sold its catalog business to Bloomington, MN-based Holiday Cos. in 1996.
In December 2007, Gander Mountain purchased Overton's Inc., a direct catalog seller of water-sports equipment. This week, Gander Mountain has mailed out two million of its own catalogs advertising equpiment from in-house and third party brands.
