Benchmark Brand Awareness Which exhibitors are creating a buzz on the show floor? Experience first-hand the brands that are getting the attention of consumer media, industry leaders and other buyers. Discuss with these manufacturers what they are doing to create brand awareness and consumer loyalty with your core customers. Understanding both the new and established brands dominating the outdoor retail product landscape for the upcoming season allows you to stock the right inventory for your brand-driven consumers in search of quality products and services with confidence.
Maximize Your Profit Potential Compare your current product offering to new ones. Are the lines you currently carry still the best fit for your customer and your bottom line? Outdoor Retailer offers you the opportunity to compare the price points and profit potential of your best selling lines with their competition and use that information to negotiate and leverage opportunities during face to face meetings .
Get Green The continued success of the outdoor industry is dependent on the preservation of our natural resources. Become aware of the line up of brands blending new product technologies and fashion with environmentally friendly practices at Outdoor Retailer. OR can help you ensure that you stock products that combine your customers' outdoor product performance needs with environmentally sustainable practices.
Update Your Product Mix for Secondary Markets While placing orders and previewing products for your core markets at Outdoor Retailer, you can also keep a watchful eye on expanding your secondary market product line-up and revenue stream. Our exhibiting manufactures are committed to fulfilling the needs of buyers looking to find new and interesting blends of products.
Experience the Product Stimulate your planning process as you preview product lines, see material stories firsthand, and search for technical ideas and new emerging trends. At Outdoor Retailer you can experience the product just as your consumer would when they make a final purchase decision. This ability to touch and feel new products and test new technologies can replace hours of shopping lines' sell sheets and catalogs. Retailer Testimonials
"I tapped into the younger energy level of Outdoor Retailer and the people it attracts. I'll continue to honor our current customer base but want to expand my thinking to reach into secondary markets." David Fischer, Owner - HealthShoes, Taos NM
"We realized at the Outdoor Retailer show how much activity exists in technical advancements and eco-friendly products. These products not only have a place in our store but a place in every individual's life and hopefully independent retailers like us can offer these concepts to the consumer and eventually affect the environment." Rhoda Hardy, President - Sand Dollar Lifestyle Stores, Mobile AL
"Outdoor Retailer is the show to find the legitimization of products and new brands for the outdoor specialty channel." John Rogers, Owner - Maine Running Company, Portland ME
Summer Outdoor Expo Attendee Benefits
Discover the top ten reasons you shouldn’t miss this summer’s outdoor retailer’s market. Besides the outdoor adventure opportunities and the chance to view the latest outdoor apparel and gear, you will discover all sort of Summer Outdoor Retailer Expo attendee benefits.
