Outdoor Retailer

ISPO China

Need to establish or update your China strategy?
This is the event for you.

ispo china 2008
The International Tradeshow for Sports, Fashion and Lifestyle Brands in Asia.

February 24-26, 2008
China International Exhibition Center in Beijing

Nielsen Business Media, Outdoor Retailer's parent company, has partnered with ispo china to help North American brands develop or enhance their China strategies. Work with your OR team here in California to learn about doing business in the booming China retail market and how you can easily implement a turn-key exhibit at the premier tradeshow for sports, fashion and lifestyle brands in the region for as little as US$15,000 in total cost.

Benefit immediately from the booming market for your product category in Asia, and specifically in China
Establish your brand strategically in the World’s fastest growing consumer market
Meet all the important players at ispo China and establish the necessary personal connections
Present your products to thousands of retail buyers starved for Western brands (These early buyers have an enormous impact on other emerging retailers in the field)
It’s easier, more cost effective and convenient than you think to get all these benefits through exhibiting at ispo China

Below are some examples of turnkey marketing solutions that will make your experience in exhibiting at ispo China both cost effective and hassle free. It is our goal to get you started in the right way.

Ispo Package 1 - Meet the China Marketplace
Need to establish or update your market-entry strategy? Then this is the package for you.
Total cost range: $10,000 to $15,000

12 sm booth cost: $2500
Modular booth rental: $2500
Travel / Hotel / Meals- $5000
Freight - $0-$5000

Ispo Package 2 - China Market Growth: Taste it! Don’t just test it.
Turn key program to expose your brand to China’s domestic market - Best Value
Total cost range: $15,000 to $20,000

24 sm booth space cost: $5000
Modular booth rental: $5000
Travel / Hotel / Meals: $5,000
Freight: $0 - $5000

Ispo Package 3 - Advanced Phase
Contact us for custom solutions to meet your needs.

ispo china is:

Brand Driven
Present your products and innovations alongside the leading brands from all over the world. The selective nature and the 100% emphasis on quality sports and fashion brands underlines the focus on the quality.

A Working Atmosphere
ispo china as a business platform is designed for people to meet and gather, exchange knowledge and collect information, present and develop ideas and concepts,
explore innovations, get connected – to do business.

Informative and business driven
Booth designs emphasize business character
Booth music limitation

Retailer Focused
A clear focus is put on information, development and growth of sporting goods retail in Asia. Active communication and exchange with the retail business identifies its needs and wishes. ispo china adopts existing and designs new retail-specialized events:

Retail Guide: detailed retail information
Retail summit: meeting point for Asia’s retail scene
ispo china sports retail conference: to improve business

Contact your OR account executive to learn about opportunities in China and how easy it can be to exhibit at ispo China and launch or grow your brand in Asia.

Outdoor Retailer Sales Team:

Kenji Haroutunian
Show Director
Territory: AK, CA, HI, OR
kenji.haroutunian@nielsen.com
949-226-5794

Marisa Nicholson
National Sales Manager
Territory: WA
marisa.nicholson@nielsen.com
949-226-5760

Charlie Snyder
Account Executive
Territory: AR, AZ, CO, IA, ID, KS, LA, MN, MO, MT, ND, NE, NM, NV, OK, SD, TX, UT, WY
charlie.snyder@nielsen.com
949-226-5762

Felicia Hill
Account Executive
Territory: CT, DC, DE, MA, MD, ME, NH, NJ,NY, OH, PA, RI, VA, VT, WV
felicia.hill@nielsen.com
949-226-5755

Paul Dillman
Account Executive
Territory: AL, FL, GA, IL, IN, KY, MI, MS, NC, SC, TN, WI and international accounts
paul.dillman@nielsen.com
949-226-5721

ispo China Web Links

ISPO China Homepage

ISPO China Exhibitor Information

ISPO China Winter 08 Application Form

IPSO China USA Village Brochure

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