OUTDOOR RETAILER SUMMER MARKET – is the world’s largest outdoor sports industry gathering in the world, bringing retailers and media together with over 1000 brands in the business of producing and selling the active outdoor lifestyle. Brands include Timberland, The North Face, W.L. Gore, Columbia Sportswear, Patagonia, Merrell and ; buyers include REI, The Sports Authority, Cabelas, Nordstrom, and thousands of other retailers. Media players include Outside Magazine, National Geographic, Men’s Journal and hundreds more, including non-endemics like WSJ, Forbes, Newsweek. 21,000+ overall attendees. 250,000 page impressions/month around showtime.
OUTDOOR RETAILER WINTER MARKET – is North America’s largest winter lifestyle and sports industry gathering in the world. 20,000+ attendees. 200,000 page impressions/month around show time. Brands include Timberland, The North Face, W.L. Gore, Columbia Sportswear, Patagonia, Johnson Outdoors, Merrell and ; buyers include REI, The Sports Authority, Cabelas, Nordstrom, and thousands of other retailers. Media players include Outside Magazine, National Geographic, Men’s Journal and hundreds more, including non-endemics like WSJ, Forbes, Newsweek. 21,000+ overall attendees. 200,000 page impressions/month around show time.
Future Show Dates:
Summer Market:
Summer Market 2012 – OAD August 1, ORSM August 2-5
Summer Market 2013 – OAD July 31, ORSM August 1-4
Winter Market:
Winter Market 2012 – MLK Holiday 16th, AMD Jan. 18, ORWM January 19-22
Winter Market 2013 – MLK Holiday 21st , AMD 23nd, ORWM January 24-27
Winter Market 2014 – MLK Holiday 20th, AMD 22nd, ORWM January 23-26
Summer Market 2012 Features:
Open Air Demo
Celebrate your passion for the outdoors and experience products in the environment they were designed for! Open Air Demo will host a myriad of events geared towards product previews, hands-on testing and getting outdoors with fellow industry advocates.
Open Air Demo will be held August 1, 2012.
Outdoor Retailer is committed to providing network opportunities and growing your business. Check out the variety of outdoor centric business resources available to you at Summer Market 2012:
- Business Education - Outdoor centric business seminars focused on the hot topics of the retail community from renowned speakers and market specialists, offering you the chance to take back tangible knowledge and ideas to apply to your business model.
- Paddle Zone - Visit the Paddle Zone and get updated on the latest in the paddle world including associations and advocates! Check out product displays and meet with key industry players in this relaxed and open environment.
- Tent City on the Grass - The industry’s best in camping gear and tents will be on display at Tent City on the Grass. Check out tents from multiple manufacturers, what better way to compare the latest tent innovations side-by-side then set up in a natural environment.
- Endurance Zone - We’ve teamed up with media partners to bring you the latest information on events, products and opportunities in the endurance market. Come take a break from your busy day to relax in the lounge or pick up the latest endurance focused magazines.
- Climbing Zone - OR has partnered with Rock and Ice magazine to host the ever popular Climbing Zone, a great energy center of the show. We invite you to come by and climb, with equipment provided, or participate in a full roster of varied and creative events, from fun climbing and pullup contests to carabiner and lip-balm tosses, and knot-tying contests. We offer book and poster signings, demos and entertainment. Amazing prizes given out all day, every day, and many events are held or attended by top climbers, so enjoy the chance to meet and greet. Check the OR Daily for our daily schedule of events.
- Project OR Supported - Outdoor Retailer celebrates the innovation and creativity of the design process with dedicated design resources at Outdoor Retailer Winter Market. Watch up and coming design students nominated from five top design schools compete to design and construct a specified outdoor garment prototype LIVE on the show floor. With limited time to conceive, design and build their prototypes the competition will be fierce! Project OR activities will unfold on the show floor at the New Exhibitor Pavilion.
- Source & Design Center - Source and shop the components that make up the innovative and fashion forward elements of the outdoor market. From color theory to laminations, the Design Center is your resource destination at Winter Market.
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Winter Market 2012 Features:
All Mountain Demo
AMD provides you the opportunity to test the performance and technology of ski & snowboard hardgoods, assess the durability and comfort of winter gear and check out the latest in backcountry accessories.
All Mountain Demo will be held January 18, 2012.
Outdoor Retailer is committed to providing network opportunities and growing your business. Check out the variety of outdoor centric business resources available to you at Winter Market 2012:
- Business Education - Outdoor centric business seminars focused on the hot topics of the retail community from renowned speakers and market specialists, offering you the chance to take back tangible knowledge and ideas to apply to your business model.
- Snowsports Zone - Network with fellow snowsports enthusiasts, media partners and businesses. Designed to give you a sense of community while highlighting latest news, technologies and events taking shape in the snowsports marketplace.
- Winter Market Fashion Show - The annual Winter Market Runway Show highlights the styles, trends and latest products emerging in the outdoor market for the upcoming season.
- Endurance Zone - We’ve teamed up with media partners to bring you the latest information on events, products and opportunities in the endurance market. Come take a break from your busy day to relax in the lounge or pick up the latest endurance focused magazines.
- Climbing Zone - Climbing Zone - OR has partnered with Rock and Ice magazine to host the ever popular Climbing Zone, a great energy center of the show. We invite you to come by and climb, with equipment provided, or participate in a full roster of varied and creative events, from fun climbing and pullup contests to carabiner and lip-balm tosses, and knot-tying contests. We offer book and poster signings, demos and entertainment. Amazing prizes given out all day, every day, and many events are held or attended by top climbers, so enjoy the chance to meet and greet. Check the OR Daily for our daily schedule of events.
- Project OR - Outdoor Retailer celebrates the innovation and creativity of the design process with dedicated design resources at Outdoor Retailer Winter Market. Watch up and coming design students nominated from five top design schools compete to design and construct a specified outdoor garment prototype LIVE on the show floor. With limited time to conceive, design and build their prototypes the competition will be fierce! Project OR activities will unfold on the show floor at the New Exhibitor Pavilion.
- Source & Design Center - Source and shop the components that make up the innovative and fashion forward elements of the outdoor market. From color theory to laminations, the Design Center is your resource destination at Winter Market.
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Summer Market 2011 Verified Attendance Stats:
Grand Total: 25,494
Expo Attendance: 10,132
Exhibitor Attendance: 15,362
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Total: 20,002
Expo Attendance: 8,198
Exhibit Attendance: 11,804
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American Disabilities Act
Nielsen is committed to compliance with the Americans with Disabilities Act. In accordance with the ADA rules, attendees requiring specific aids or services must contact Outdoor Retailer in writing at least two weeks prior to the start date of any Outdoor Retailer tradeshow. For information please contact Julie Freedman at Julie.freedman@nielsen.com.
